Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from Ekamsarees.com (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer, often including an anonymous unique identifier. 

  • Log Files – Track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels – Electronic files used to record information about browsing behavior.

Additionally, when you make a purchase or attempt to do so, we collect certain information, including your name, billing address, shipping address, payment details (credit card numbers, net banking details), email address, and phone number. This is referred to as "Order Information."

"Personal Information" refers to Device and Order Information in this Privacy Policy.

How Do We Use Your Personal Information?

We use the collected Order Information to:

  • Fulfill orders placed through the Site (including payment processing, shipping arrangements, and order confirmations/invoices).

  • Communicate with you.

  • Screen for potential risk or fraud.

  • Provide information or advertising about our products or services based on your preferences.

  • Maintain our database and sales records.

Device Information is used to:

  • Screen for potential risk and fraud (mainly through IP address tracking).

  • Improve and optimize our Site (by analyzing browsing behavior and assessing marketing and advertising effectiveness).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it effectively. Examples include:

  • Shopify – Our e-commerce platform. More details on their privacy policy can be found on their website.

  • Google Analytics – Helps us understand customer interactions with the Site—more details on how Google uses your data: Google Privacy Policy. To opt out: Google Analytics Opt-Out.

We may also share Personal Information to comply with legal requirements, respond to subpoenas or lawful requests, or protect our rights.

Behavioral Advertising

We use Personal Information to provide targeted advertising and marketing communications that may interest you. For more details on targeted advertising, visit the Network Advertising Initiative.

To opt out of targeted advertising:

You can also opt out through the Digital Advertising Alliance.

Do Not Track

Please note that we do not alter our Site's data collection and usage practices when we receive a "Do Not Track" signal from your browser.

Data Retention

When you place an order, we retain your Order Information for our records unless you request its deletion.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons.

For any questions or concerns about this Privacy Policy, don't hesitate to get in touch with us at contact@ekamsarees.com.